In effect, this gave advertisers more control over their campaigns and also helped save time.īefore these changes, destination URLs were used to specify the part of your website users landed on after clicking on an ad. In 2018, there were a lot of significant changes in Google Ads, including an upgrade to the URL parameters.
Google Ads Has Upgraded Its URL Parameters
ValueTrack – you can add these to the landing page URL. Custom Parameters – advertisers define these in the tracking templates. These parameters carry information about ad clicks – they pass information about the source of the click. For example, when a user clicks on a particular product image, a defined value will be passed on so that directs users to a specific product page corresponding to that image. These are exclusively used to pass information to your landing page about specific content. You can use two different types of URL parameters: These are joined by the ampersand symbol (&). Within a single URL, there may be several key-value sets. In any URL, the first parameter begins with a question mark (?). These parameters contain a key and a corresponding value, which are separated by the equal sign (=). Specifically, this information lets advertisers know more about where the click came from before landing on the website. 
In Google Ads, URL parameters are extensions to a website URL that pass information about ad clicks. In this article, we’ll learn more about what URL parameters are and see what they can do for you. The more you know about your ad clicks, the more informed your decision-making will be.
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